Iceland Supermarket London

It is quite a small store but have recently made more space for cupboard items. It has self serve tills and staff serving checkouts. The E3 area only has Tesco Metro/express which is unaffordable to some so we are grateful to Iceland and their 10% discount for people 60+.

After coming over a year into this Iceland with my dog in a protective carrier on wheels . Never had an issue before whilst there or in any other shop that I have shopped in. But he proceeded to be aggressive telling me I should leave and I can’t bring him in anymore . Fair enough ! but did he ask me if the dog was not a therapy or any form of assistant dog? Absolutely not!!! I was being respectful to the shop/customers by putting him away in a protective special made carrier were no hairs what so ever can contaminate food because he is in a carrier. Bare in mind I see him let another lady take a regular dog into the store the other day who was not an assistant dog . He asked her if she could pick the dog up and carry it around the shop. Shows you he has his favourites but no common sense at all.I’ve seen this security guard be so aggressive towards other customers too! Shouldn’t be working around people if he has no peoples skills yet alone any form of customer service or knowledge on anything .

security guard very rude always angry. he seems that just because he has been working there for years he has the power to speak to customers how he likes.He has no customer service skills at all.

Exc ellent shop but normally a wait on tills especially lunch time

The security guard went off on a rant because i opened the eggs and exchanged a damaged one from the same selection. I explained I understood clearly what he was saying and why but the tone he was using was absolutely horrible. He said that was his voice because he is 62 years old and I am just a kid. I explained to him that I am a 42years old woman and prefer to be spoken to in a respectful manner. Never shopping in there again.

This Iceland is let down extremely by the Security Guard and certain staff ,However the biggest mess up is the Self Service Area that's recently been introduced, it's like a Pressure Cooker each and every time I'm there ,One big problem is the security guard stares at you in certain ways in a really stern way out of nowhere and start to make you feel really uncomfortable he watches over you and starts telling me which items I should pick one time he took a bag of pasta out my basket and said get these two there cheaper I was like but I don't want that ,Then here comes the heart of the issue , when entering the self service area you become under ULTRA LENS SUPERVISION a staff member right next to you she may aswell be kissing you , then the bag situation you go to get a bag ,so I'll scan it just putting it to one side she storms over can you scan it can you scan it , then when I have scanned it '' Did you scan it did you scan it'' yes ,I printed a receipt slammed it in front of her look I scanned it one time I took my own bag they still asked , I'm like I'm using a Waitrose bag you don't own these ,it's too much they do it to everyone

Very very good have varieties of foods andthe store workers are excellent.

A few deals on queuing not too bad most Isles clear of any obstacles good customer service skills when it comes to the cashier

Brilliant choice for a small store. Staff always pleasant. Can be busy at the checkouts. Have Iceland thought of self service checkouts?

Yes I have given it 5 stars but your security guard is nothing but trouble. Get rid of him and get a new one. Not the first complaint and it won’t be the last. A lot of other people have complained and want him gone