Smyths Toys Superstores

Exploring the toy shop with my 2 year old, when the security guard spoke to him inappropriately because he was riding a scuttle bug to try it for size which we were then told was ‘down the wrong isle’. I felt intimidated by the security guard who chose to approach my child and make him feel frightened and told off in a toy shop. I’m disappointed that this type of training and interaction is thought to be appropriate in a toy shop, which is supposed to be a magical and exciting experience for children.The signs say please talk to the staff and security with respect but that needs to work both ways, and they clearly need to be more child friendly.

This is an amazingly well stocked store, with toys, games, bikes, scooter and more right across the age ranges. Lots of choice and a real ranges of prices and special offers. Although it was really busy when it came to payment we had no wait at all and with plenty of parking it's probably one of the best stores of this kind.

I bought my son a go kart from Smith and yoys Longwell Green and the staff was amazingly helpful. A guy Morgan that works there helped me to ensemble the go kart ( basically he s done everything) I would recommend this shop 100%

I was helped by Kayley on Wednesday, and although I did not buy anything, and was simply looking, she was very helpful in showing me where to find items.

Nice friendly team, went for a bike as Halfords had a two week wait! I was able to get one built right away and also was shown a matching horn to go with it!

i came in on saturday and i had the best customer service from this girl i am not sure of her name she had brown hair and was on the till, she was very sweet and a very nice person to talk too. all in all she made the experience more friendly and comfortable. There was a problem with one of my items but she was quick to jump in and help me.

Today I purchased a Silver Cross Wave tandem stroller from Smyths, Longwell Green. When I got it home, it was extremely stiff when connecting the seats and trying to tilt them from seated to lying position and back. So much so, that my 6yr old couldn't use it as intended. I took it back, with receipt, asking for an exchange, as I thought it might just be a batch or single item issue. The colleagues I spoke to insisted that they 'were all like this', even though, when i asked them, they responded they hadn't all been opened to check! (So how could they know this!). I was also told that they were stiff so little fingers wouldn't get trapped, but, the handle adjusted loose enough and so to did the collapse mechanism! I was also told it needed to be used under adult supervison, well obviously, but just to change the incline on the seats should be manageable by the child on their own (my child is 6, pushchair is from 3+). I insisted I would be happy with an exchange as I thought it might be a one off issue, I even had to suggest they write not exchangeable/returnable unless a manufacturer fault, on the receipt. At the end of the day, i would like to think customer satisfaction and loyalty came into a businesses customer service model, but Smyths Longwell Green really need to try harder. In the end, an exchange was issued, although a little begrudgingly. Low and behold, when i got the replacement home and built it, it worked fine!

Absolutely worst customer Service was Given by Staff member( Hannah) , the way she was talking to me made me stop spending over £150The way she was talking to me it made me feel this Store doesn't want customers! I will spread this with as many people as I can and make a complaint to Head office too