Alf & Co.

I can't fault this place! I love it - the girls are incredibly warm, welcoming and they can't do enough to help you! If you need a gift for a little one, a mum-to-be or you need a function room for your young child's birthday - then look no further! It's such a little gem on Mapperley Top... they serve delicious cakes and coffee too (great QUALITY coffee too!) If you haven't visited Alf & Co. then what are you waiting for! Keep up the great work, thank you!

Love this shop. Such an inviting and friendly atmosphere, can't help but grab a coffee whilst in there. They stock the coolest kids clothes and toys...and even a little something for the mama's too!! Some fantastic classes are run upstairs! Would highly recommend a little trip there if you havent been before, just what Mapperley needed!!

We hosted our daughter’s second birthday party at Alf & Co. recently and everyone had such an amazing time. Kirby and her team were so friendly and helpful and made sure everything was suitable for the age ranges attending. There were toys for all the kids and the adults were super happy with the coffee! It’s such a lovely space where the children can play independently, but you can still see them at all times. Thank you again for helping us to make it such a special event! X

First off, the change facility in this place is unacceptable as the unit is far too high. When I got upstairs to the stay and play class I felt unsafe on narrow stairs. It took me a few minutes to open the impossible safety gate on my own, as they do not come up with you ever if it's your first time attending. When I finally got into the room I saw slippery, solid wooden flooring, barely any toys which were on thin little rugs which were uncomfortable to sit on and plenty of fashionable looking trendy chairs and table set ups with plants on them for parents. The very few toys that were set out were not great and some were even choking hazards. The music, well the music blaring was adult rnb music and I'm sure I heard swearing at some point in a particular song which is not exactly child friendly. This place seems more focussed on keeping trendy mums happy as a little clicky coffee place and absolutely no focus on the safety of children especially toddlers who are uneasy on their feet. I didnt complain as they would have probably just given me a robotic statement, I just wanted to leave as quickly as possible and not say a word. I did not feel comfortable in this place at all and was worried for my toddlers safety at all times.

Lovely shop with lovely people!Have to stop myself from going in as always want to buy something.Staff are always helpful and welcoming.LOVE the stay and play, each time we go they have different toys out so each visit is different.

Beautiful independent kids shop, full of unique and eco-friendly product! The staff are warm, friendly & helpful, and they also serve delicious coffee and cake.There is also a great space upstairs which is perfect for party-hire for little ones, and stay & play sessions. We feel lucky to have such a lovely shop right on our local high street!

Lovely store and amazing staff, since becoming a mother in November 2022. I struggled to find my confidence in meeting other mums, and going to groups etc. I popped into the store one day and was very happy the staff for so nice and polite. Once I found out they offered classes and stay & play. I was convinced this was the place I would try first. amazing toys and the room is well looked after. And I’m very forgetful and left my changing bag in the store which before getting on the bus was ran to me outside the store. Cannot fault the service or how comfortable they make you feel.100% would recommend visiting. CNN

What an amazing, eco-friendly, community shop! I booked a stay and play here and was so impressed. After reading the reviews and seeing a vicious review I could not disagree more! The effort and time that has been put into everything has not gone unnoticed! Lovely vibe and have booked stay and play for 3 more weeks running! Keep up the good work Alf & Co!

I love this place so much! The staff are always so lovely to chat to - which is very welcome when you've only had the company of a baby all day! I've also been to the stay & play and baby yoga classes here which were so good and excellent value for money - they have such a cute space upstairs, and I'd love to hire this out for a children's party sometime. Always end up buying something from their gorgeous collection (really good for newborn presents and birthday presents), and picking up a coffee as well.

Stay and play at alf&Co on a Tuesday has honestly been the highlight of our week on maternity leave. Kirby and her team are the nicest friendliest people and the whole atmosphere is so lovely. The variety of toys is excellent and they always make sure there are toys for each age group. Having a hot drink included too is such a nice touch. Could not recommend it more.And being on mapperley top there are loads of places to go for lunch after with the other mums and dads.The shop too is gorgeous and we've bought some lovely toys and clothes that are such great quality.If you want a group to go to with baby/toddlers this one is fab. Don't be nervous about going on your own, you'll make friends. It's so relaxed and everyone is lovely.They also have lots of extras like a photographer some weeks, sleep experts another and a pottery lady for some lovely baby footprint Xmas presents.I'm so sad to be going back to work and will really miss this. Iris has LOVED it!Thank you Kirby and Rebecca, you'll never know how much this session helps mums get out of the house and get some much needed interaction. Thank you! Xxx