Half Baked London

I received my first piece of Half Baked London swimwear earlier this week and I absolutely love it. I’ve worn the bikini set all day and I can vouch that it is really comfortable and flattering. The material is super soft and fits to you own unique body shape. The designs and colour ways are timeless. The customer service I received was brilliant, I was unsure about sizing so I got in touch with Kim via email and I got a response straight away. I’m already eyeing up the swimsuits! I can’t wait to see where this brand goes in the future – best of luck Kim.

Highly recommended!The products are luxurious, comfortable and flattering in fit/colour (I wish I could purchase all!)Kim’s personal touch, from my initial questions, to packaging and then to making sure I received them in time before going to Bali makes this brand a cut above the rest.I bought the Sylvia swimsuit in chocolate brown and the bikinis in black and white - never received so many compliments!

Absolutely love your swimsuits - they feel amazing on. They ‘smooth you out’ without feeling restrictive at all - I have 2, the coral and chai and cannot wait to treat myself and add more to my collection. Thank you!

Absolutely fantastic products and wonderful service! Kim was extremely helpful in answering my questions about the fit of the swimwear. She went above and beyond to make sure I received my items before I went away on holiday. I really love my pieces which are comfortable, stylish and make you feel good. I will continue to support this brand. Thanks again!

Love my Sylwia swimsuit! I had been searching for a classic black swimsuit for months and I'm so glad I found Half Baked London. The quality and fit is beautiful and I love that you can wear it as a bodysuit and/or swimsuit - a versatile, multi-use piece is always a win. The service was also amazing and felt personal. I'm in between sizes small and medium but Kim was super helpful in assisting me with finding the right fit. Highly recommend.

Gorgeous swimsuits. Soft but hugging fabric and overall quality. Very happy with my purchase!

I ordered two of the one pieces. They are beautiful. The fabric is soft but shaping. The most flattering suits I have owned in a long time. The customer service was superb. Everyone should buy these suits!

Not only is this the best swimsuit I've worn (genuinely) but Kim went above and beyond to ensure I received it on time for my holiday and hand delivered me a second one after the first was stuck with Royal Mail.The swimsuit is so flattering and I loved wearing it on holiday - thank you Kim!

I’ve known about Half Baked for a while now and always loved how amazing their bikinis look. I decided to treat myself but I wasn’t sure which size of top to go for as I tend to fluctuate between a size 8 and 10, so I bought both just to make sure. I loved the attention to detail with my order, which included a little note and some sweeties, which I thought as a customer was a nice touch. The material of the bikini is butter soft, really comfortable and fit me so well. I decided to go with the 10 and wanted to exchange the 8 for the Asa Briefs to complete the look. Kim was very helpful and communicative throughout the whole process and I can’t wait to wear my new bikini on the beach! I will definitely buy the white version for summer! Thanks Half Baked! ♥️

Half Baked London - Ladies this swimwear line is worth every penny! A versatile piece that not only offers comfort but supports and hugs the body to accentuate your curves. My first bikini has lasted over 4 years and not one snag or bauble! I recently purchased two more to add to my collection. The online process is simple and my order was with me within 3 working days! An added bonus was the free postage included. Thank you Kim for making me feel beach ready! X