Joe's Ice Cream Parlour

Service: Unfortunately, after purchasing ice creams my wife asked if my toddler could use their bathroom, staff refused on the basis that the seating area was closed and the toilets had already been cleaned for the day. The quaint family-run business failing the vibe check spectacularly and behaving like some multi-national coffee chain.

The only issue here is once you taste Joe's ice cream all the rest are just not in the same league

Delicious Ice cream, really good service. Well worth a visit .

I absolutely love Joe's, and expected it to be ridiculously busy in St Helens (as always) but surprisingly it wasn't! The ice cream needs to comment, it's Joe's!The store has the line managed well, better than mumbles, which avoids chaos inside! I always have the raspberry crumble sundae!

The ice cream was excellent, but only serves vanilla ice cream, so don’t keep your heads up that there will be multiple flavours.

I love a Joe's ice-cream and I would have given this a 5 star review if it was just for the ice-cream.We decided to go here on the 1 day we have no rain in Wales, as we have not been since it had its refurb and have been eager to go since hearing about it.Sadly the service, I go as far as asking what service? As it was appalling ...There was not many seats available as they did not seem to increase the number of seats, despite freeing up alot of upstairs by getting rid of the old toiletsAfter waiting 10 minutes to jump on a table someone just got off, I had to rejoin the long queue in the cold to then take it to the table indoors.All the staff consisted of teenagers and all seemed really flustered and overwhelmed, despite pumping out orders.If you are prepared to have a takeaway then great, but it may be wise not to come here if your planning to sit down and chat. They should of thought about how to cater for table service.As Joe's is always growing in popularity and in Swansea it is recognised as historical to Swansea. They should put more effort in to the service side more, as the Mumbles parlour is just as bad in this area, depsite being much larger.Honestly, if this parlour was just a little window where you would have takeaways, then it would be 5 stars ... however, if you have any form of seating it should be treated differently.

The ice cream is the best and very popular and famous in South West Wales. The peach melba Sunday and the chocolate cone we had were delightful and service was quick. The attached parlour was functional but not inspiring, hence the 4 stars. The ice cream is always 5 star.

It's a must to eat here when you visit Wales. This branch, though, doesn't serve fresh ice cream flavors aside from vanilla. The branch in Mumbles does, so it's even better to try out their flavors from there. Expect more crowds, though. They are well known for their vanilla ice cream and for good reason. It would be nice, though, if all branches served the different flavors.

Lovely ice cream parlour, a main staple of Swansea for decades. The normal variety of ice cream flavours with some new additions, like ice cream cookie sandwiches and cookie and creme ice cream. (Pictured) Personally I did not like the cookie and creme ice cream, I found the cookie dough pieces too salty and sweet and took away from the nice crumbly biscuit Oreo/cookie pieces.Can recommend a choc sundae with nuts and sprinkles.

Beautiful Ice cream if you get the fresh scooped stuff. The frozen ice cream in the back is also delicious but the scoop is where it is at. The price might look high but I assure you worth every penny. The staff are also very nice and if you go there at the right time of day your served within seconds. During the summer be warned that the queue often has more than 20 people in it so plan accordingly and you'll have yourself a great treat