Apex Coaching

I couldn’t ask for a better online PT. Rory listens to everything I say and created an individual plan that has helped me gain muscle rapidly :)He is so supportive whenever I have questions or worries, and really does care.I cannot recommend Rory enough.He’s also hilarious so any check ins and sessions are always great fun!

I reached out to Rory after struggling with plateaus in my own fitness and diet. He was extremely approachable and confident in his abilities to address all my concerns, which made me feel excited to be working with him from then on. From the very start of working with Rory, he has shown great knowledge and experience in diet and exercise. His plans are personally tailored to all my goals and wants with regards to my fitness. Workouts with him are always positive, encouraging and really satisfying. He has pushed me past all my barriers and blocks and in a short time I was performing better than I ever expected. He also is very conscious of building confidence, consistency and great habits in his clients to continue to succeed and excel in their fitness journey. I do not regret reaching out to him and look forward to our ongoing journey. I strongly recommend Rory to anyone looking to reach their fitness goals!

Rory is an amazing PT. He never fails to motivate me and always keeps me accountable. I made more progress in 3 months with him than I had in over a year with my last PT. His PT plans are unreal, completely tailored to my needs and changeable at any point. I would Highly recommend Rory to anyone looking to better themselves and make insane progress! 10/10 plans, 10/10 support. If you’re looking to make positive changes, Rory is the man!

Rory is utterly brilliant! I had zero gym confidence/experience and he showed me the ropes and alleviated all my apprehensions about it, and we achieved some real results in improving my strength and motivation. Great all round coaching with diet/lifestyle too - only stopped training with him because I moved cities. Great coaching and great company in the gym!

Rory Pickford is an amazing personal trainer. I started training with him sometime back in 2021 and with gradual work, Rory had me picking up weights that I had never imagined. I was saddened when I had to leave Oxford and return back to London as the training had to end there, but when the opportunity hit to come back to Oxford I knew I would go back to Rory and his training again. He has made significant changes to my physique, towards my strength building and even a better mental health. I believe that all teachers in our lives must want to teach you from the heart for us to excel in anything. I would say Rory is nothing less. Excellent and friendly trainer, every session remains fun and still achieving goals!

Fantastic Personal Trainer!I started my sessions with, Rory in March 2023. I wanted to get back into fitness, form better habits and make healthier choices after not exercising for some time.Being no stranger to the 'fitness world', I had incredibly high expectations and yet, Rory has genuinely exceeded them.Rory is an exceptionally polite, professional and extremely supportive (and accommodating) Personal Trainer.My fitness plan was available online after the first session (having committed and paid for two sessions a week for a month) which focused on assessing my ability and setting personal targets.Meal planning and preparation has also been created and developed in collaboration with me, making it convenient thus sustainable. So much so that my friend saw what I was doing and now also trains regularly with, Rory.Rory puts his clients first and even organises social events, creating wonderful opportunities to meet 'like mined' people. As with many people I mainly work from home, yet through, Rory I have managed to meet some amazing, inspirational people.I recommend, Rory without reservation to anyone and everyone whether it be a complete novice or someone at the 'top of their game' and ready to take it to the next level and/or even compete.I do two sessions a week and whilst I work very hard during those sessions, I thoroughly enjoy them and would increase it to four if I could.... The best time to start is NOW! :))

Rory is by far the most amazing coach I have ever trained with. Working beyond just gym workouts, he is motivating, incredibly well informed and genuinely cares about the success of his clients.My favourite thing about training with Rory, is feeling like I was part of a family. It is rare to find somewhere so immediately welcoming and training within the apex crew is super cool.Would highly highly recommend 10/10

Rory is a fantastic personal trainer, very professional, extremely reliable and helpful. He has helped motivate me to achieve things I never thought I could and I would have never got there without him!

I started with Rory over a year ago and was coached both offline between being outdoors and the gym, as well online with meal plans and goals for training outside of our sessions. Even though I had big goals for myself and didn’t feel so confident starting weight training, Rory was very professional and made me immediately feel at ease. As I became stronger, he was able to adapt my plans and help me record and keep track of my progress which I found really helpful in keeping up good habits. He’s friendly, knowledgeable, punctual and very motivating, 100% would recommend!