Primera Sports | Bike Shop in Bournemouth

All very well when they are taking your money but should anything wrong with you expensive bike, they will make every excuse to avoid having to assist. I would recommend finding another supplier. Avoid at all cost.

Got my Specalized Diverge gravel bike from Primera in December, I waited to give a review to see what the after service was like.Darren sold me the bike after a chat on what I wanted from the bike and for that I definitely give him ⭐️⭐️⭐️⭐️⭐️+ the bike was ready and waiting on the agreed date fantastic service.The break pads had worn very fast, when I went to the shop to have them changed they were more than happy to sort it as they felt they should had lasted longer very grateful for this.Whenever I go in Primera the staff are always extremely helpful and go out of their way to help you, nothing is ever a problem.We felt the service was that good my wife got a Cannondale from Primera she also is very happy.Thanks to Darren and the team for the fantastic service.

I bought a Specialized hybrid bike from Primera on Wednesday. The advice I received from a chap by the name of Mark was fantastic. I rang them on Friday to say that I would be down on Saturday to pick the bike up. We drove 254 miles from St. Helens to Bournemouth on Saturday morning and the service received from Mark and all of the guys at Primera was exceptional. My bike was set up on a jig so that my personal measurements could be taken and personal adjustments made so that the bike fitted me. We left the shop and spent a couple of hours on Bournemouth Beach in the sun. Got back to the shop and my bike was good to go. The team at Primera even charged up the cycle computer that I bought before fitting it for me. A really warm and very friendly bunch of lads who seem to take great pride in service. I would recommend Primera without a single reservation.

Always friendly and helpful, we've bought 2x Orro bikes from them and can't fault the help and enthusiasm! So good we go back once a month for a coffee and catchup with the team

Worth travelling across the country for!Primera's range of bikes are the best I've seen in a shop, the place is packed full of bikes for every budget. Their customer service is great and they'll make sure you're on the right size. I often bike shops to be hit or miss with customer service and depending on how deep your pockets are but there's no pressure to spend more than you want here.

Really pleased, really helpful and knowledgeable staff. Bike arrived well packaged and set up perfectly.

I can't recommend Bill and his team enough. Their attention to detail with regards to what I want and need are second to none. They make sure the bike is right for the person rather than just sell what they have. I bought my first road bike from them and since then haven't looked back, purchased multiple bikes for both myself and my partner. Very professional, honest yet friendly.

These guys were great. I took my ride to work voucher to them and my bike was ready for collection the next day. Had everything explained clearly to me and the bike was adjusted to suit my height. Even helped load it into my vehicle. Great service thanks.

Just purchased a bike helmet and some lights/lock but all the staff were incredibly helpful and kind. They clearly know their stuff, top service

If I could give them less than 1 star I would.... bought a £5000 bike from here which I had 2 rides on which is now in my local bike shop with major problems primera not bothered about the situation been told they would phone me back 3 times now been told they would also email me back and haven't heard a thing.Staff here are useless and will do anything to fob you off.